Albuquerque NM Real Estate - ABQ Homes

Ashley Drake Gephart, Associate Broker, REALTOR®
"Opening the finest doors"

Price Your House For Success

Know your local market.

Market Factors:

  • National to Regional

  • Houses are a commodity influenced by Supply and Demand.

Buyers compare houses within:

  • Location (neighborhoods)

  • Size

  • Features

  • Condition (fixer-upper, move-in, etc.)

  • Price

Rather than overprice your house, strategically price it and keep it in top condition to show value to comparison shoppers.

Timing:

  • Pricing your house strategically can reduce the length of time it sits on the market and avoid a “stale” listing.

  • Window of time: The first two weeks on the market attracts the most serious buyers.

Your Pricing Strategy should be based on:

  • National Market Conditions

  • How many houses are for sale in your neighborhood

  • CMA: A Comparable Market Analysis done by your Realtor to show how much local properties have sold for.

Your Pricing Strategy should be:

  • Realistic

  • Competitive

  • Rewarding

When you choose a listing price, you choose your competition. Likewise, houses that have not sold in a given market are either not comparable or overpriced. Strategic Pricing begins with Objectivity.

Successfully Selling Your House means making the most of current market conditions by:

  • Pricing to attract Qualified Buyers.

  • Making the House Attractive to Buyers Who See It.

Don't overprice because of "major improvements":

  • Today's Buyers compare houses at Today's Prices (not to a booming market several years ago).

  • Not all improvements will generate a higher selling price. Many "improvements" fall under "maintenance"--repairs needed to keep a house in expected condition (i.e., roof, water heater, etc.).

  • A Buyer expects a house in good repair.

Remember, Strategic Pricing puts you in a better Bargaining Position!


Ashley Drake Gephart, Associate Broker, REALTOR®
9201 Montgomery Blvd. NE, Suite 101 • Albuquerque • NM 87111
Cell: 505.261.0389 ~ Office: 505.271.8200 ~ Fax: 505.271.8217
Ashley@AshleySellsHouses.com
Equal Housing OpportunityEqual Housing Opportunity
©2008 Ashley Drake Gephart Albuquerque Real Estate ~ ABQ Homes Website