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Price Your House For Success
Know your local market.
Market Factors:
Buyers compare houses within:
Rather than overprice your house, strategically price it and keep it in top condition to show value to comparison shoppers.
Timing:
Your Pricing Strategy should be based on:
National Market Conditions
How many houses are for sale in your neighborhood
CMA: A Comparable Market Analysis done by your Realtor to show how much local properties have sold for.
Your Pricing Strategy should be:
Realistic
Competitive
Rewarding
When you choose a listing price, you choose your competition. Likewise, houses that have not sold in a given market are either not comparable or overpriced. Strategic Pricing begins with Objectivity.
Successfully Selling Your House means making the most of current market conditions by:
Don't overprice because of "major improvements":
Today's Buyers compare houses at Today's Prices (not to a booming market several years ago).
Not all improvements will generate a higher selling price. Many "improvements" fall under "maintenance"--repairs needed to keep a house in expected condition (i.e., roof, water heater, etc.).
A Buyer expects a house in good repair.
Remember, Strategic Pricing puts you in a better Bargaining Position!
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